Google Marketing

Seamless Integration

Google Marketing Platform enables you to seamlessly plan, buy, measure, and optimize digital media and customer experiences in one unified space. Partnering with FIG ensures your marketing is not only more relevant and effective but also respectful of customer privacy and data control.

Transform Your Potential with Google Marketing Platform — and FIG
Our mission is simple: to help you EVOLVE your organization and Make Your Mark on your business, your team, and your industry.

FIG combines strategic insights with innovative analytics and digital marketing solutions to help you harness the power of your data, refine your marketing efforts, elevate customer experiences, and outpace the competition.

Display & Video 360

Holistic solution for end-to-end campaign management, from media planning and creative development to measurement and optimization.

Search Ads 360

Helps you plan, buy, and measure your search campaigns on Google and other search engines.

Analytics 360

Enterprise-level analytics integrated with Google tools to better understand your customers through analysis from all touchpoints.

Data Studio

Data analysis and visualization tool that transforms real-time data into interactive reports and dashboards for monitoring performance and gaining more actionable insights.

Unified Advertising & Analytics Platform

Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.

With Google Marketing Platform, we will help you:

  • Deliver faster, smarter marketing — With day-to-day processes automated, you can spend your time on strategic activities while built-in intelligence automatically surfaces your ad trends and patterns.
  • Gain more control over your investments — Easily see what parts of your marketing are working and make informed decisions to improve performance — all while feeling confident you’re delivering quality ads and experience.
  • Understand your audience on a deeper level — Integrate and access your data to gain a more complete view of your customers, and connect your data with Google cross-device and intent signals to identify the most valuable audiences.
  • Share insights across your teams — With data and reporting in one place, everyone in your company has a view to your audience, your media, and your business results in order to share insights and optimize your marketing.